THE CHALLENGE

  • Cook a fish dish at home. It should contain one of the sustainably fished UAE species described in the green and orange options in the consumer guide.
  • Note down reactions to the dish from your family and friends.
  • Submit your recipe and attach a nice photo.
  • Your recipe will be featured online, where it will be rated by the public.
  • Recipes with the highest ratings will be featured in the UAE sustainable fish dish cookbook. Prizes will be awarded to submitters at the end of the challenge*.

 

*Challenge is open to all UAE residents from April 25th until September 25th, 2010.

EWS-WWF is a national leading environmental NGO. EWS-WWF works at the federal level to conserve biodiversity and promote sustainable living through education and conservation initiatives.

The Choose Wisely campaign is endorsed by the Ministry of Environment and Water of the United Arab Emirates