Our campaign is always looking for new partners to promote sustainable alternatives. Retailers and restaurants are the gatekeepers of the seafood supply chain, and can play a crucial role by helping customers make informed choices.
How you can support sustainable fishing in the UAE:
- Add "green labels" on menu offerings or displays to indicate sustainably fished species.
- Encourage your staff to make sustainable recommendations to customers.
- Encourage your chefs to cook sustainable fish and develop new recipes.
- Increase the amount of sustainable seafood options on offer.
- Offer a "Sustainable Catch of the Day" or a "Free Taste" to promote sustainable alternatives.
- Support EWS-WWF campaign events at your restaurant or store to promote sustainable fish dishes.
- Distribute the EWS-WWF fish consumer guide at your restaurant or store.
- Ask your chefs and staff to participate in our "Fish Dish Challenge."
Get in touch with us to become an official campaign supporter
Benefits to your business:
- Sustainable UAE fish are less costly. It is more likely that supplies will be steady and secure, which is advantageous for your business.
- As a supporter of sustainable initiatives, you stand to gain new customers and increase the loyalty of existing ones by highlighting your role as a responsible member of the community.
- You can strengthen your marketing activities and provide credibility to your CSR initiatives through your association with EWS-WWF, one of the leading environmental NGOs in the region, and the local representative of the world's leading conservation organisation.
- By choosing to focus your business on sound ethical and environmental principles you are placing yourself amongst the leaders in eco-labelling, sustainable marketing and sustainable purchasing, a field that is growing throughout the region and around the world.
A consumer trends survey carried out across the nation highlights the importance of sustainability amongst UAE fish consumers:
69% would choose one outlet over another if it had fish labelled with sustainability information
70% would like to see indicator labels on overfished species when buying or ordering fish
62% say sustainability is an important factor when deciding which fish to buy
(Source: EWS-WWF nationwide fish consumer survey, 2009)
SUPPORT OUR CAMPAIGN, PROTECT THE FUTURE
ARE YOU A SOCIALLY RESPONSIBLE BUSINESS?
ARE YOU AN ECO-CONSCIOUS INDIVIDUAL THAT ENJOYS EATING FISH?
ARE YOU IN THE RETAIL OR FOOD INDUSTRIES?
CAMPAIGN PARTNERS
Badah have a very interesting feeding mechanism: they extend their very protractile mouths and plunge them into the sand, almost like a shovel, to dig out small worms and crustaceans.
EWS-WWF is a national leading environmental NGO. EWS-WWF works at the federal level to conserve biodiversity and promote sustainable living through education and conservation initiatives.
Supported by The Environment Agency-Abu Dhabi